April 22, 2013

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Buying or Earning Customer Loyalty

Which would you rather hear? “I love you, because of all the stuff you give me” “I love you, because of the way you make me feel” If you think about those two lines, it should be obvious, but many “loyalty” programs continue to be built on “free” stuff and not on experiences. Most SMB […]

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April 18, 2013

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Does your POS #SoLoMo

“The first rule of retailing: To sell people things, you first have to get them into the store!”  – Virginia Postrel – Bloomberg View Consumers depend more and more on their mobile device to help them find products, compare prices, and check reviews. Some of them do it from the store #Showrooming, but many of […]

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September 25, 2012

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Holiday Shoppers! Retailers will you be on their List?

You are about 2 months away from the biggest revenue opportunity of the year.  Is your retail business going to make the list of places that local shoppers will purchase products?  Let’s see, take this ShopLocal Test:  Search a product you carry, do you show up when a customer is looking for that product?   Wouldn’t you want to be included?  You […]

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May 22, 2012

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Smarter Retail

A video on the ‘how’ and ‘why’ of smarter commerce — told through hand-drawn illustrations and simple narration. by Chris Luongo

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May 18, 2012

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MSIB – What does it mean?

noun: 1: \ emes-eye-BEE \ 2: \EM-sib\ Definition: activities in a retail store by store associates and management that are undertaken to provide relevant information to consumers about products , creating a personalized shopping experience for the customer resulting in increased sales. Typically these targeted activities are enhanced by blending technology and experience: The relevant information […]

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May 14, 2012

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The ABC’s of Classification

CLASSIFICATIONS: There is no cookie cutter set of rules for setting up classifications, but there are guidelines that should be considered. You want to design the hierarchy so that the classifications are of use. You will want to create classifications that will allow you to generate data that will help sales projections and manage inventory. […]

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May 12, 2012

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What’s mPOS all about?

On April 25th Motorola put out an incredible survey about Mobile POS Study. Over 20 pages of data, it contained a lot of interesting statistics about Mobile POS and  the retail industry;  after I poured through the data for the fifth or sixth time,  I realized that part of the conflicting statistics was caused by the number […]

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May 2, 2012

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(Retain + Acquire) x Engage = Formula for Successful Retailers!

You can’t be shocked, it’s 2012 and it’s the culture of retail, customers more than ever already know or easily discover everything they want to know about products they are looking to purchase, from review to the price they want to pay.   So SMB retailers need to implement the right formula for a successful business […]

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January 30, 2012

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Retail Mobile Applications

Stop !  As a consumer I really do not want to download your mobile application, and I am pretty sure I will uninstall it as soon as I leave the store..well maybe not the Android or Zappo application, but pretty much nearly everyone else is headed the uninstall route as soon as I am done […]

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January 18, 2012

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In Store Fun and Games

Things you can do in a store that you can’t do on an e-commerce site…yet!  This got my vote for the coolest use of technology at NRF

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