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Is Visibility into Inventory a Game Changer?

July 17, 2014

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Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store, according to the 2014 Local Search Study from Neustar. To put in another way nearly 4 out of every 5 local searches end up in a purchase and nearly 3 out of every 4 of those purchases […]

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Buying or Earning Customer Loyalty

April 22, 2013

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Which would you rather hear? “I love you, because of all the stuff you give me” “I love you, because of the way you make me feel” If you think about those two lines, it should be obvious, but many “loyalty” programs continue to be built on “free” stuff and not on experiences. Most SMB […]

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customer centric – huh?

September 20, 2011

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Every interaction with a customer at the Point of Purchase should be used to provide relevant information to the customer in terms of recommending items or delivering promotional messaging on receipts.

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