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Be engaging and relevant

January 27, 2014

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Just about every retail expert states unequivocally that the days competing only on price, quality, and service are gone and that success in retail is now all about engagement. The question of what exactly is engagement however draws a myriad of explanations. Anthony Bucci, co-founder of RevZilla.com says “Start with asking what interaction the consumer would want […]

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Clienteling

June 19, 2013

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According to Boston Retail Partners, 52% of retailers plan to implement mobile POS in the next two years. The reasons why retailers are already implementing mobile and tablet mPOS include: Saving floor space Improving customer service Real time coupons and promotions Save the sales functionality by accessing product availability and location of product Creating multiple checkout points […]

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To the real builders and developers of neighborhoods

June 17, 2013

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Happy Small Business Week 2013 Support your local retailer. They work tirelessly to grow and promote your neighborhood each and every day. They win and we all win Hope you enjoy this video from Google, celebrating small business. Note their #shoplocal promotion.  I especially liked the statement that  its about people and its about your […]

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Many have seen the Future, and it is History

June 10, 2013

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The farther backward you can look, the farther forward you are likely to see. — Winston Churchill  Social, Local, Mobile, Payments and CRM are all converging to blur the line between online and offline transactions in retail. A much overlooked part of this retail pentagram is CRM. There is no doubt that retailers have to […]

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Use your payment processor to Evolve, Adapt and Engage!

April 27, 2013

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“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed”  Charles Darwin On my LinkedIn profile, I proclaim, that  I am living at the confluence of retail, mobile, CRM and payments. I should add that so is every retailer in business today. It is […]

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Buying or Earning Customer Loyalty

April 22, 2013

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Which would you rather hear? “I love you, because of all the stuff you give me” “I love you, because of the way you make me feel” If you think about those two lines, it should be obvious, but many “loyalty” programs continue to be built on “free” stuff and not on experiences. Most SMB […]

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Does your POS #SoLoMo

April 18, 2013

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“The first rule of retailing: To sell people things, you first have to get them into the store!”  – Virginia Postrel – Bloomberg View Consumers depend more and more on their mobile device to help them find products, compare prices, and check reviews. Some of them do it from the store #Showrooming, but many of […]

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Holiday Shoppers! Retailers will you be on their List?

September 25, 2012

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You are about 2 months away from the biggest revenue opportunity of the year.  Is your retail business going to make the list of places that local shoppers will purchase products?  Let’s see, take this ShopLocal Test:  Search a product you carry, do you show up when a customer is looking for that product?   Wouldn’t you want to be included?  You […]

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MSIB – What does it mean?

May 18, 2012

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noun: 1: \ emes-eye-BEE \ 2: \EM-sib\ Definition: activities in a retail store by store associates and management that are undertaken to provide relevant information to consumers about products , creating a personalized shopping experience for the customer resulting in increased sales. Typically these targeted activities are enhanced by blending technology and experience: The relevant information […]

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(Retain + Acquire) x Engage = Formula for Successful Retailers!

May 2, 2012

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You can’t be shocked, it’s 2012 and it’s the culture of retail, customers more than ever already know or easily discover everything they want to know about products they are looking to purchase, from review to the price they want to pay.   So SMB retailers need to implement the right formula for a successful business […]

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