Clienteling

June 19, 2013

Engage

According to Boston Retail Partners, 52% of retailers plan to implement mobile POS in the next two years. The reasons why retailers are already implementing mobile and tablet mPOS include:

clienteling

  • Saving floor space
  • Improving customer service
  • Real time coupons and promotions
  • Save the sales functionality by accessing product availability and location of product
  • Creating multiple checkout points with each being a point of interaction

They also state that retailers that have deployed POS have seen a boost in customer satisfaction to 82% and an increase in transaction by 20%.

This improvement in the customer experience is attributed to clienteling, the incorporation of customer habits and preferences into the customer-associate interaction.  It is an essential tool for store associates to provide relevant information to customers, as well as information on availabilities of existing product and to receive input on preferred lines.

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About Kevin

1001 opinions on how retailers leverage data to manage their inventory, employees, supply chain and optimize their customers' experiences. Have equally as many about red liquid in wine bottles, especially those from Napa Valley and the Santa Rita Hills.

View all posts by Kevin

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