MSIB – What does it mean?

noun: 1: \ emes-eye-BEE \ 2: \EM-sib\ Definition: activities in a retail store by store associates and management that are undertaken to provide relevant information to consumers about products , creating a personalized shopping experience for the customer resulting in increased sales. Typically these targeted activities are enhanced by blending technology and experience: The relevant information [...]

What’s mPOS all about?

On April 25th Motorola put out an incredible survey about Mobile POS Study. Over 20 pages of data, it contained a lot of interesting statistics about Mobile POS and  the retail industry;  after I poured through the data for the fifth or sixth time,  I realized that part of the conflicting statistics was caused by the number [...]

Smarter Retail

A video on the ‘how’ and ‘why’ of smarter commerce — told through hand-drawn illustrations and simple narration. by Chris Luongo

The ABC’s of Classification

CLASSIFICATIONS: There is no cookie cutter set of rules for setting up classifications, but there are guidelines that should be considered. You want to design the hierarchy so that the classifications are of use. You will want to create classifications that will allow you to generate data that will help sales projections and manage inventory. [...]

(Retain + Acquire) x Engage = Formula for Successful Retailers!

You can’t be shocked, it’s 2012 and it’s the culture of retail, customers more than ever already know or easily discover everything they want to know about products they are looking to purchase, from review to the price they want to pay.   So SMB retailers need to implement the right formula for a successful business [...]

Retail Mobile Applications

Stop !  As a consumer I really do not want to download your mobile application, and I am pretty sure I will uninstall it as soon as I leave the store..well maybe not the Android or Zappo application, but pretty much nearly everyone else is headed the uninstall route as soon as I am done [...]

In Store Fun and Games

Things you can do in a store that you can’t do on an e-commerce site…yet!  This got my vote for the coolest use of technology at NRF

The Shopping Whisperer

Technology is changing the future of bricks and mortar shopping by leaps and bounds, I expect that before December 21, 2012 that the following types of experiences will be commonplace; A consumer walks into a store and a device at the door will connect with their smartphone over a wi-fi network, recording their MAC address. [...]

be relevant or be noise

Technology and the customer expectations are changing at a rapid pace, and for retailers to stay relevant to their customers they must be willing to embrace and adapt to this changing landscape, or be able to convince their consumers that the old ways are better.  The ability to adapt to this goal will be critical [...]

the future is now!

Imagine the possibilities! …